Preston A. Moss

Preston A. Moss

August Speaker

Cherish Barnwell Geter


Healthcare Marketing and the Evolution of the Consumer Journey



A Bit About Me

August Speaker - Cherish Barnwell Geter

Healthcare Marketing and the Evolution of the Consumer Journey

She is both our Local and Digital Sales Manager here at WJBF-TV. She is an experienced cross-platform media consultant specializing in TV and digital advertising campaigns. She oversees the research, planning, distribution, analytics, and optimization of multi-layered strategic marketing campaigns utilizing the WJBF-TV brand and Nexstar Digital's branded digital solutions.


She is a strategic marketer at creating data-driven strategies that reduce customer acquisition costs while promoting the highly profitable services that significantly impact our clients' bottom line.

Because she has a thorough background as an effective digital marketing sales leader with vast knowledge of the digital ecosystem and as a high performing broadcast seller with data-driven strategic insight. She has become a an industry leader whose goal is to continue to educate local business communities on strategic marketing opportunities.

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